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Many people commonly use the terms Salesperson, Broker, Agent
and REALTORŪ interchangeably, as if they are all one and the
same. The truth is that these terms have different meanings
and we should be careful in their use.
Salesperson
The term "Salesperson" (as in Real Estate Salesperson or Real
Estate Sales Representative) refers to someone who has
attained all of the licensing requirements needed to help the
public buy, sell, lease, exchange or negotiate for any
interest in either real property or a business opportunity.
All Salespersons must work under the direct supervision of a
licensed Broker.
Broker
The term "Broker" (as in Real Estate Broker) specifically
refers to someone who has the required qualifications and
license to be in the Real Estate brokerage business. Brokers
can do everything that a registered Salesperson can, but in
addition they are also qualified to own, operate and supervise
an actual Real Estate company and employ Salespeople to work
for them.
Agent
While the term "Agent" is not specific to the Real Estate
industry, most Real Estate Salespeople, Brokers and REALTORS
do act as agents when conducting business. An Agent is defined
as anyone who represents another in a business transaction.
REALTORŪ
The word REALTORŪ is actually a registered trademark that can
only be used by someone who has been accepted as a member of
the National Association of Realtors (NAR). This organization
requires all of its members to adhere to a strict
Code of Ethics and Standards of Business Practice.
The Code and Standards are very important because they assure
that all REALTORS offer the highest level of service, honesty
and integrity possible. All REALTORS are subject to constant
professional monitoring that keeps them directly accountable
to the individual consumers they serve. NAR also ensures that
all of its members are knowledgeable and highly trained in
order to better serve the public and offers ongoing education
courses so that REALTORS continue to meet the highest
professional standards in an ever-changing industry.
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